As we close out 2011, I thought it would be helpful to look at the current state of Internet Marketing.

1. 2011 seems to be the year of “the awakening” when it comes to Internet marketing.  While it has been true for the last several years, Marketers are increasingly recognizing the value of Internet marketing over traditional marketing – and more in 2011 than ever before.

2. Marketers are increasingly inundated with an overabundance of information.

3. Marketers are desperate for clarity.

4. Marketers are increasingly frustrated with the lack of results from online efforts.

5. Measurement and integration are areas of weakness and of high interest to marketers.

6. Marketers are realizing the amount of effort and time required for Internet marketing.

7. Marketers focused more on Facebook and Twitter in 2011 than any other area of growth or education.

8. Social Media and Internet Marketing outsourcing is on the rise.

9. Marketers continue to increase their focus on video-based Internet marketing.

10. The insertion of traditional media companies into Internet marketing services continues as companies like Yellow Pages as well as the established traditional ad agencies seek to hold on to market share.

These observations come from our own experiences at Stone Creek as well as from the Social Media Marketing Report of 2011.