“While social media is not the silver bullet that some pundits claim it to be, it is an extremely important and relatively low cost touch point that has a direct impact on sales and positive word of mouth.

Companies not actively engaging are missing a huge opportunity and are saying something to consumers – intentionally or unintentionally – about how willing they are to engage on consumers’ terms.”

–Josh Mendelsohn, VP, Chadwick Martin Bailey

*All charts and graphs courtesy of HubSpot (click here for more awesome data from the good people at HubSpot)